A Demand Strategy Fram ework for the Philippine Ophthalmology Market: A Mixed-Methods Study

This study examines the factors influencing the prescribing decisions of Filipino ophthalmologists decisions using a mixed methods approach that combines conjoint analysis and phenomenology.  318 respondents participated in the conjoint analysis, and 7 took part in key informant interviews. Path-worth Read More …

Factors influencing whether or not customers are willing to pay more for sustainable cosmetics

Sustainability is presently a prominent theme influencing various sectors, including the cosmetics industry. In recent years, there has been an increasing interest in sustainability within the cosmetics business among scholars from several disciplines, as well as consumers and organizations. Public Read More …