The Meetings tourism, known by its acronym MICE (Meetings, Incentives, Conventions, and Exhibitions), has become one of the most important areas of tourism in the world, Incentives, Conventions, and Exhibitions), has become one of the most dynamic areas in the Read More …
Category: ISIR Journal of Business and Management Studies (ISIRJBMS)
The Role of Guidance and Counseling in Promoting Gender Inclusion in HR Policies: Insights from Kogi State’s Public Sector
The study explores the role of guidance and counseling in promoting gender inclusion in Human Resource (HR) policies, focusing on the Kogi State Internal Revenue Service (KGIRS). The aim is to assess how counseling initiatives impact gender inclusion awareness, policy Read More …
AN EVALUATION OF THE EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES IN ENHANCING CUSTOMER SATISFACTION, EVIDENCE FROM COMMERCIAL BANKS IN ZIMBABWE
The study investigated the effectiveness of Customer Relationship Management (CRM) strategies on customer satisfaction within the Zimbabwean banking sector. By employing a descriptive survey design, the primary data was collected from 180 customers and 30 bankers across commercial banks in Read More …
Project Agility for Construction Project Success in UAE
The UAE construction industry is a cornerstone of the nation’s rapid economic growth and infrastructural development. However, this sector faces multifaceted challenges, including project delays, cost overruns, and evolving client expectations. Project agility has emerged as a vital framework to Read More …
A Demand Strategy Fram ework for the Philippine Ophthalmology Market: A Mixed-Methods Study
This study examines the factors influencing the prescribing decisions of Filipino ophthalmologists decisions using a mixed methods approach that combines conjoint analysis and phenomenology. 318 respondents participated in the conjoint analysis, and 7 took part in key informant interviews. Path-worth Read More …
Banking Loyalty in Ho Chi Minh City: The Role of Service Quality, Satisfaction, and Trust
This research delves into the various factors which play a role in shaping the loyalty of customers towards banking institutions located in HCMC (Ho Chi Minh City). Unlike other commercial operations, providing banking services necessitates the establishment of strong foundations Read More …
Islamic Studies Perspectives on Poverty alleviation: Evaluating Pareto Optimality Versus Islamic Economics in Indonesian Government Policy
Islamic Studies Perspectives on Poverty alleviation: Evaluating Pareto Optimality Versus Islamic Economics in Indonesian Government Policy The amount of social assistance from the government should be able to reduce the number of people suffering which is still quite high in Read More …
Interaction between foreign direct investment and security in the East African Community (EAC)
Foreign direct investment (FDI) has grown dramatically over the past two decades, becoming a key instrument for integrating developing countries into the global economy. The countries of the East African Community (EAC) have put in place policies to attract FDI, Read More …
