The Role of Business Strategy in Enhancing the Efficiency of Cloud-Based Accounting Information Systems in Small and Medium Enterprises (SMEs) in the Digitalization Era

This study aims to examine the extent to which business strategy enhances the efficiency of cloud-based accounting information systems in small and medium enterprises (SMEs) in the digital era. This study employs a quantitative research method, with data collected through Read More …

Audit Quality in the Digital Era: A Study of Competence, Technological Impact and Integrity

This study investigates the influence of auditor competence, technology utilization, and auditor integrity on audit quality. High-quality audits are essential for maintaining stakeholder trust, ensuring the credibility of financial reports, and supporting effective corporate governance. Despite advances in standards and Read More …

IMPACT OF MARKET PENETRATION STRATEGIES ON COMPETITIVE PERFORMANCE IN THE TELECOMMUNICATIONS MARKET IN ABUJA

This study examined the impact of market penetration strategies (specifically price adjustment, promotional intensification, and service differentiation) on competitive performance in the telecommunications market in Abuja. Employing a descriptive survey design, the research targeted a population of 1050 telecommunications professionals, Read More …

A COMPREHENSIVE ANALYSIS OF THE POTENTIAL IMPLICATIONS OF MONGOLIA JOINING BRICS

In the contemporary epoch of globalization, the expeditious growth of emerging economies is precipitating novel opportunities for transnational cooperation and investment. The establishment of regional economic cooperation and integration frameworks by nation-states is augmenting trade and investment flows, exemplified by Read More …