This study examined the impact of market penetration strategies (specifically price adjustment, promotional intensification, and service differentiation) on competitive performance in the telecommunications market in Abuja. Employing a descriptive survey design, the research targeted a population of 1050 telecommunications professionals, Read More …
Category: ISIR Journal of Business and Management Studies (ISIRJBMS)
A COMPREHENSIVE ANALYSIS OF THE POTENTIAL IMPLICATIONS OF MONGOLIA JOINING BRICS
In the contemporary epoch of globalization, the expeditious growth of emerging economies is precipitating novel opportunities for transnational cooperation and investment. The establishment of regional economic cooperation and integration frameworks by nation-states is augmenting trade and investment flows, exemplified by Read More …
CUSTOMER SATISFACTION OF HOTEL SERVICES \Case study Mongolian 4,5 star hotels\
Mongolia’s tourism industry has fully recovered after the COVID-19 pandemic, with an increase in foreign tourists. New international hotel chains are also opening and providing services. Mongolia has started to classify hotels by star system according to the new standard Read More …
AUDIT QUALITY AND FINANCIAL REPORTING QUALITY OF SELECTED LISTED COMPANIES IN NIGERIA
This study looked at a sample of firms listed on the Nigerian exchange group to see if audit quality affected the quality of their financial reports. Eight manufacturing businesses’ audited annual reports covering the years 2014–2023, were used to compile Read More …
COLLECTIVE BARGAINING AND WORKPLACE STABILITY: EVIDENCE FROM TERTIARY INSTITUTIONS IN NIGERIA
This study investigated the relationship between collective bargaining and workplace stability among tertiary institutions in Nigeria. This study used survey design and population of study is employees of two (2) tertiary institutions; hence resulting to a total size of one Read More …
BANK RESERVE REQUIREMENT, DIGITALIZATION, AND PROFITABILITY IN INDONESIA BANKING INDUSTRY
The study investigates the impacts of central banks’ policies along with the effects of digitalization and macroeconomics on the profitability of Indonesian banks using dynamic panel data from the period 2010–2022. The System Generalized Method of Moments (GMM) analysis reveals Read More …
ARTIFICIAL INTELLIGENCE (AI), BIG-DATA ANALYTICS, AND THE VALUE RELEVANCE OF ACCOUNTING INFORMATION
Value-relevance of accounting information studies are more often than not hinged on the idea that stakeholders adjust their actions and respond swiftly by changing the value of shares when they get pertinent information. The study investigates the relationship between artificial Read More …
ISIRJBMS Vol – 2 Issue – 3 (May – June 2025)
The Role of Business Strategy in Enhancing the Efficiency of Cloud-Based Accounting Information Systems in Small and Medium Enterprises (SMEs) in the Digitalization Era PP: 66-74 DOI:10.5281/zenodo.15788668 Ai Cahyatin1* Yenni Carolina2 ISIR Journal of Business and Management Studies (ISIRJBMS) 2(3) Read More …
