The study investigated the effectiveness of Customer Relationship Management (CRM) strategies on customer satisfaction within the Zimbabwean banking sector. By employing a descriptive survey design, the primary data was collected from 180 customers and 30 bankers across commercial banks in Read More …
Category: ISIR Journal of Business and Management Studies (ISIRJBMS)
Project Agility for Construction Project Success in UAE
The UAE construction industry is a cornerstone of the nation’s rapid economic growth and infrastructural development. However, this sector faces multifaceted challenges, including project delays, cost overruns, and evolving client expectations. Project agility has emerged as a vital framework to Read More …
A Demand Strategy Fram ework for the Philippine Ophthalmology Market: A Mixed-Methods Study
This study examines the factors influencing the prescribing decisions of Filipino ophthalmologists decisions using a mixed methods approach that combines conjoint analysis and phenomenology. 318 respondents participated in the conjoint analysis, and 7 took part in key informant interviews. Path-worth Read More …
Banking Loyalty in Ho Chi Minh City: The Role of Service Quality, Satisfaction, and Trust
This research delves into the various factors which play a role in shaping the loyalty of customers towards banking institutions located in HCMC (Ho Chi Minh City). Unlike other commercial operations, providing banking services necessitates the establishment of strong foundations Read More …
Islamic Studies Perspectives on Poverty alleviation: Evaluating Pareto Optimality Versus Islamic Economics in Indonesian Government Policy
Islamic Studies Perspectives on Poverty alleviation: Evaluating Pareto Optimality Versus Islamic Economics in Indonesian Government Policy The amount of social assistance from the government should be able to reduce the number of people suffering which is still quite high in Read More …
Interaction between foreign direct investment and security in the East African Community (EAC)
Foreign direct investment (FDI) has grown dramatically over the past two decades, becoming a key instrument for integrating developing countries into the global economy. The countries of the East African Community (EAC) have put in place policies to attract FDI, Read More …
SERVICE QUALITY IN 5 STAR HOTEL A case study hotel in Mongolia
During the Covid years, the number of foreign tourists visiting Mongolia decreased and the tourism and hotel service industry stagnated. However, the number of foreign tourists is increasing due to the Mongolian government’s policy to develop tourism, flexible visa solutions, Read More …
ISIRJBMS Vol – 2 Issue – 1 (January – February 2025)
AN EVALUATION OF THE EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT STRATEGIES IN ENHANCING CUSTOMER SATISFACTION, EVIDENCE FROM COMMERCIAL BANKS IN ZIMBABWE PP: 74-82 DOI:10.5281/zenodo.14799605 Simon Muwando, PhD1, Divine Onward Mufumira2 ISIR Journal of Business and Management Studies (ISIRJBMS) 2(1) Jan – Read More …
