The Meetings tourism, known by its acronym MICE (Meetings, Incentives, Conventions, and Exhibitions), has become one of the most important areas of tourism in the world, Incentives, Conventions, and Exhibitions), has become one of the most dynamic areas in the global of the most dynamic areas of the global tourism sector. This research seeks to generate knowledge about the potential of the city of Havana for meetings and Havana for meetings and events tourism as one of the strategies for the recovery of the tourism sector in Cuba. the recovery of the tourism sector in Cuba. The methodology used was a case study, which focuses on intensive analysis through qualitative research, combining qualitative research, combining the analysis of qualitative and quantitative data for a descriptive and descriptive and quantitative data for a descriptive and contextual approach, which allowed for a reach results useful for decision making. The findings and The findings and conclusions can be instrumental in formulating effective strategies that address the underlying causes of the crisis and promote sustainable tourism recovery. tourism recovery.
Keywords: Meetings Tourism, Development; Potential Features; City of Havana
