This article develops an integrated interpretation of entrepreneurship, innovation and management ethics in the contemporary economy. Its main thesis is that entrepreneurship cannot be adequately understood as an isolated individual disposition, a purely economic mechanism of opportunity recognition, or a narrow managerial technique. Rather, entrepreneurship should be interpreted as a socially embedded, psychologically mediated, knowledge-based, ethically conditioned and institutionally governed form of human agency. In this sense, entrepreneurial activity is situated at the intersection of family communication, socioeconomic determinants, knowledge management, human resource management, innovation, digital value creation, governance and sustainable growth.
The article combines classical and contemporary theories of entrepreneurship, innovation, knowledge management and governance with selected empirical studies by Marcin W. Staniewski and his co-authors. Particular attention is given to the influence of socioeconomic factors on student entrepreneurship, the role of family communication in entrepreneurial success, the mediating function of entrepreneurial self-efficacy, self-esteem and achievement motivation, the relationship between human resource management and innovativeness, the transition from knowledge-management concepts to organisational practice, the ethical aspects of entrepreneurship, the economic effects of corruption, and consumer value creation through digital communication platforms.
The first part analyses entrepreneurship as a socially conditioned and institutionally embedded form of agency. The second part examines the family and psychological determinants of entrepreneurial success. The third part discusses knowledge management and human resource management as foundations of innovation. The fourth part reconstructs the ethical architecture of entrepreneurship. The fifth part situates entrepreneurship within governance, corruption and sustainable development. The sixth part examines digital communication and consumer value creation. The article concludes that sustainable growth requires an integrated model in which entrepreneurship, innovation and ethics are not separate domains but mutually dependent dimensions of responsible economic action.
Keywords: entrepreneurship; innovation; management ethics; sustainable growth; family communication; entrepreneurial self-efficacy; knowledge management; human resource management; governance; corruption; digital value creation.
