The study investigated the effectiveness of Customer Relationship Management (CRM) strategies on customer satisfaction within the Zimbabwean banking sector. By employing a descriptive survey design, the primary data was collected from 180 customers and 30 bankers across commercial banks in Read More …
Author: ISIR Publisher
Project Agility for Construction Project Success in UAE
The UAE construction industry is a cornerstone of the nation’s rapid economic growth and infrastructural development. However, this sector faces multifaceted challenges, including project delays, cost overruns, and evolving client expectations. Project agility has emerged as a vital framework to Read More …
A Demand Strategy Fram ework for the Philippine Ophthalmology Market: A Mixed-Methods Study
This study examines the factors influencing the prescribing decisions of Filipino ophthalmologists decisions using a mixed methods approach that combines conjoint analysis and phenomenology. 318 respondents participated in the conjoint analysis, and 7 took part in key informant interviews. Path-worth Read More …
Banking Loyalty in Ho Chi Minh City: The Role of Service Quality, Satisfaction, and Trust
This research delves into the various factors which play a role in shaping the loyalty of customers towards banking institutions located in HCMC (Ho Chi Minh City). Unlike other commercial operations, providing banking services necessitates the establishment of strong foundations Read More …
Factors influencing whether or not customers are willing to pay more for sustainable cosmetics
Sustainability is presently a prominent theme influencing various sectors, including the cosmetics industry. In recent years, there has been an increasing interest in sustainability within the cosmetics business among scholars from several disciplines, as well as consumers and organizations. Public Read More …
Nigeria’s Foreign Policy Pre and Post Independence
This paper seeks to present an evaluation of Nigeria’s Foreign Policy pre and post independence Nigeria’s foreign policy refers to the country’s ways of interactions with other nations, international organizations, and global institutions to promote its national interests, security, and Read More …
ANTIMALARIAL DRUGS AND DRUG RESISTANCE IN PLASMODIUM FALCIPARUM
Plasmodium falciparum remains the most virulent parasite that causes high rate of morbidity and mortality among children and pregnant women. Prevention and treatment of malaria mainly rely on the use of synthetic drugs. Unfortunately, the parasite has developed resistance to Read More …
Assessment of Heavy Metals Contents in Some Selected Vegetables Sold in Five Different Markets in Gombe Metropolis
This study aimed to assess the levels of heavy metals, specifically Lead (Pb), Cadmium (Cd), and Chromium (Cr), in selected vegetables sold at five different markets in Gombe State, Nigeria: Arawa Market, Tumfure Market, Kasuwan Mata, Pantami, and Main Market. Read More …
