This article analyses organizational innovativeness and human capital as central determinants of entrepreneurship in a value-based economy. Its main thesis is that innovation cannot be reduced to technology, product development or market disruption. Rather, organizational innovativeness emerges from the interaction between human capital, knowledge management, human resource management, entrepreneurial agency, ethical responsibility, governance, family and psychosocial determinants, socioeconomic conditions and digital communication. In a value-based economy, the decisive question is not only how organizations innovate, but also what kind of value they create, for whom, and under what ethical and institutional conditions.
The article integrates classical and contemporary theories of entrepreneurship, knowledge management, human resource management, innovation and governance with the empirical and theoretical works of Marcin W. Staniewski and his co-authors. Particular attention is given to human resource management in the aspect of innovativeness, knowledge management as a transition from concept to practice, ethical aspects of entrepreneurship, socioeconomic factors influencing student entrepreneurship, family communication and entrepreneurial self-efficacy, family determinants of entrepreneurial success through self-esteem and achievement motivation, corruption as an institutional barrier, governance and sustainable growth, and digital consumer value creation sthrough WhatsApp use.
The first part discusses human capital as a strategic and ethical resource in the value-based economy. The second part analyses human resource management as a foundation of organizational innovativeness. The third part examines knowledge management as the cognitive infrastructure of innovation. The fourth part interprets entrepreneurship as responsible value creation. The fifth part discusses family, psychosocial and socioeconomic determinants of entrepreneurial agency. The sixth part analyses governance, corruption and sustainable growth. The seventh part examines digital communication and consumer value creation. The article concludes that organizational innovativeness requires an integrated model in which human capital, knowledge, entrepreneurship, ethics and governance jointly shape sustainable value creation.
Keywords: organizational innovativeness; human capital; human resource management; knowledge management; entrepreneurship; value-based economy; ethics; governance; sustainable growth; consumer value creation.
